Brand strategy and development
Research, positioning and defining the brand's character. Developing the concept and strategic guidelines that form the foundation of a high-quality visual identity.


I'm Draško Bošnjak, a fine arts graduate and designer with more than fifteen years of professional experience in graphic design and in delivering major projects on the regional scene.
Working on complex and demanding projects, I have built a recognizable authorial approach grounded in conceptual clarity, aesthetic precision and strategic thinking. I have proven the quality of my work in international design competitions, where I have won and received multiple awards.
I believe great design goes beyond visual appeal. It defines a brand's character, shapes perception and creates lasting value. That is why I approach every project with a clear intent: to find its essence, shape a strong idea and turn it into a solution that stands out.
I don't want design to simply be noticed. I want it to be recognized, remembered and relevant.
My future work is focused on projects that value originality, a thoughtful approach and uncompromising quality: collaborations where design is not a finishing touch but a key part of a brand's identity and value.
10+
Awarded works
200+
Completed projects
15+
Years of professional experience
From idea and strategy to a recognizable visual identity and its application.
Research, positioning and defining the brand's character. Developing the concept and strategic guidelines that form the foundation of a high-quality visual identity.
Creating distinctive visual systems that give a brand recognition, consistency and character. From the logotype and symbols to the complete system of visual communication.
Shaping a product's visual identity through creative, functional solutions and a careful choice of materials, typography and graphic finishes.
Developing creative concepts and visual solutions for print and promotional materials, publications, campaigns and a range of communication formats.
Applying the visual identity across physical and digital environments. Creating a consistent brand experience across spaces, digital platforms and communication channels.