Malbašić nekretnine: monogram and visual identity, Draško Bošnjak
Monogram and visual identity for
a real estate investor from Banja Luka.
The column that
carries the name
Doric column
Throughout history, the classical column of antiquity has stood for solidity, endurance and support.
MV monogram
The owner’s initials in a single mark. The vertical strokes sit on the column’s flutes and carry the whole form.
Balance
Symmetry and clearly defined angles give a sense of security and reliability, like a signature on a building.
Colors and versions
Warm gold on deep blue, like value standing on a solid foundation. The logo stands vertical and horizontal, gold on indigo blue and in a single color for stamps and seals.
Gold#C3996C
value, prestige, investment
Indigo blue#133459
professionalism, trust, stability
Primary
Horizontal
Gold on indigo blue
Single color
Application
of the identity
The logo goes beyond the role of a classic company mark: it joins the owner’s personal signature, architectural tradition and a modern approach to investing. From the facade and billboard to the business card and lapel pin, it carries the same message of security, quality and lasting value.
Lettering on glass
Lapel pin
Embossing on paper
Business stationery
Business cards
Notebook
Gold foil
