BGD 2017: label for Belgrade’s official souvenir, Draško Bošnjak

Bottle of quince brandy with the BG 2017 label on a wooden bar, next to a rakija glass
Silver medal with a laurel wreath: competition finalist 2017.

Finalist in the Rakija BGD 2017 competition
for Belgrade’s official souvenir label.
More than 150 entries and 80 authors,
and the jury singled out this work.

Three full bottles of quince brandy with the BG 2017 label in a row, on a light gray background

Letters
become a mark

The competition’s theme was the City of Belgrade’s official souvenir, titled BGD 2017, which also serves as the visual for the rakija. The motif is pared down: letters and numbers overlap like transparent layers, losing their original context and taking on a visual character.

A rakija glass hides in the number 17: the top line is the rim, while the 1 and the 7 taper into the glass and its stem.

Two
solutions

A label for a 0.7 liter bottle of quince brandy, Belgrade’s official souvenir for 2017. The city’s name is shortened to three letters, BGD, and the year is part of the mark.

Latin-script label: interwoven gray letters BG and the numbers 2017, below them the inscription voćna rakija dunjevača and product of Serbia

Letters and numbers interweave like transparent layers, in two grays. The letters BG also hide a D.

Cyrillic label: БГД ~ 2017 ~ in a classic serif typeface, at an angle, with the inscription prirodna voćna rakija dunjevača

The second variant, in Cyrillic: a classic serif typeface, set at an angle, like a handwritten label from old bottles.

Finalist
of the competition

Rakija Fest, the Tourist Organization of Belgrade and the portal Designed.rs launched the competition in November 2016. Among the finalists, the jury singled out the work of Draško Bošnjak.

  • 150+

    competition entries

  • 80

    authors

  • 6th

    year of the Belgrade souvenir competition

  • 0.7 l

    of quince brandy per bottle

Source: Advertiser Serbia, based on a Designed.rs post, December 2016.

Application
of the label

Cyrillic label in three colors

Three bottles of quince brandy with the Cyrillic БГД 2017 label in black, copper and white, on a light gray background

Bottle series

Three bottles of quince brandy with the BG 2017 label in a row, on a light gray background

Bottle

Bottle of quince brandy with the white BG 2017 label and a black cap, on a gray background

Label with side band

Label with a gray side band: the Rakia Bar logo, the inscription voćna rakija dunjevača, BGD, Turistička organizacija Beograda and product details, next to the numbers 2017

Boxed souvenir

Bottle of quince brandy with the BG 2017 label in an open gray gift box

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