Bijeli dvor: visual identity for a residential and commercial complex, Draško Bošnjak
Branding and campaign
for the most luxurious complex in central Banja Luka,
across from Banski dvor:
apartments with a pool and wellness.
One mark,
three positions
Initials
The logo is the stylized letters B and D, one inside the other: the initials of the Bijeli dvor property.
Bifora
Turned upright, the mark becomes a bifora, the two-part window of a medieval palace: an arch, a small column in the middle and two openings.
Coat of arms
Turned the other way, the same mark is the Bijeli dvor coat of arms, inside a shield and under a crown.
Colors and versions
The gold of the mark sits on warm tones of stone and earth, and at night on a starry sky. The primary logo has the medium mark, and for formal applications there is the coat of arms under its crown.
Gold#C49A6C · #D4B18E
mark, lettering and coat of arms
Brown#544543 · #6F6262
the campaign's diagonal planes
Ocher#86705B
second diagonal plane, by the address
Midnight#221B3C
the sky behind the mark in the posts
Medium mark
Coat of arms with lettering
Application
of the identity
The sales campaign: diagonal planes in brown and ocher cut across the building render, and nine posts on the profile form a single image.
Logo in liquid metal
Square post
Instagram profile
Nine posts on the profile add up to a single image of the building: night, the glass conservatory and day, with diagonal planes across them. Each post opens.