Vinarija Đuričić: visual identity, Draško Bošnjak

Two bottles of Vinarija Đuričić red wine on a black background: in front, Cuvée with a large gold mark on the label and capsule, behind it a bottle with the white logo

Visual identity for a family winery
A mark from the letter Đ and an old key
on labels, boxes, bags and a sign

Two oak barrels in a dark cellar with the Vinarija Đuričić logo on their heads, above them the inscription Đuričić vinarija

The letter đ and
an old key

The mark joins the letter đ, the initial of the winery founder’s surname, with the form of an old cellar key, a symbol of tradition and of opening new possibilities. Four identical elements connect into a unified mark with strong symmetry, rhythm and visual stability.

Application
of the identity

The solution is minimalist but conceptually strong: a simple form grows into a more complex whole that is easy to remember, works at different sizes and suits long-term brand communication.

Merlot

Bottle of Vinarija Đuričić Merlot red wine lying at an angle on dark stone, with a large gold element of the mark on a dark label and the mark on the capsule

Proseco

Dark Vinarija Đuričić Proseco bottle with a gray mark and lettering on the glass, under a spotlight against a gray background

Gift box

Merlot bottle next to a black gift box with an embossed surface and the gold Vinarija Đuričić logo and a glass of red wine, in front of a large mark in the background

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